Celestyal Rolls Out New Brand Identity

赛洛斯推出新品牌标识

Celestyal Cruises has unveiled its new brand, inspired by the spirit of Greece and the Greek “love of life," according to a press release.

一份新闻透露，赛洛斯邮轮公司（Celestyal Cruises）发布了其新品牌，灵感来自希腊精神和希腊“热爱生命”。

“This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet. This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s traveler is looking for from their travel experience. As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience. "

“这是我们公司历史上最激动人心的时刻，我们展望未来，为船队增添了塞洛斯EXPERIENCE号。这也是重新审视我们的品牌并重新设想它以更能反映我们的新方向以及今天的旅客从他们的旅行体验中寻找的东西的最佳时机。在我们努力增加受众的同时，我们也渴望抓住更多的年轻人群，包括千禧一代的关键受众。

*图为塞洛斯EXPERIENCE号*

"We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences. We are extremely pleased with the work done by Peter to revitalize our brand to truly reflect our Greek spirit and love of life. ” said Leslie Peden, chief commercial officer, Celestyal Cruises.

我们认为，新品牌突出了通过旅行真正体验生活的关键属性，这一点在千禧一代以及我们的其他主要受众中产生了特别好的共鸣。我们非常高兴彼得为振兴我们的品牌所做的工作，以真正体现我们的希腊精神和对生活的爱。塞洛斯游轮公司首席商务官莱斯利•佩登说。

The brand was developed in consultation with Peter Economides of Felix BNI, a specialist with extensive global experience working with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.

该品牌是在与菲利克斯BNI的Peter Economides协商后开发的，他是一位在全球拥有丰富经验的专家，与苹果、美国运通、可口可乐和塞舌尔旅游营销局等品牌合作。

The new logo is a modern interpretation of the iconic traditional windmills that dot the Greek islands. The new tagline - “Experience life, experience the journey” is directly inspired by C.P. Cavafy’s famous poem, “Ithaca.”

新的标志是对希腊岛屿上的标志性传统风车的现代诠释。新的口号——“体验生活，体验旅程”直接受到C.P.卡瓦菲的著名诗歌“伊萨卡”的启发。

*克里特岛的风车*

The brand draws on three Greek words - filoxenia, kefi and filotimo.Loosely translated, these words together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing and discovery.

该品牌借鉴了三个希腊词-filoxinia、kefi和filotimo。粗略翻译，这些词共同体现了希腊好客的本质和幸福、快乐、激情、分享和发现的精神。

The new brand design, by Positivity in Amsterdam, is featured in a reimagined livery which will debut on Celestyal’s new ship, the Celestyal Experience.

新的品牌设计，由阿姆斯特丹的Positivity，以一个重新构想的涂装，将首次在塞洛斯的新船，塞洛斯EXPERIENCE号上体现。

附录：菲利克斯BNI的Peter Economides：Felix BNI，一家希腊设计公司。

Peter Economides是结构学设计师

          “伊萨卡”：C.P.卡瓦菲斯的诗歌，以”When you set sail for Ithaca,wish for the road to be long,full of adventures, full of knowledge.”浪漫主义的开头。

C.P.卡瓦菲斯（C.P.Cavafy,希腊文：Κωνσταντίνος Π. Καβάφης,，1863.4.17（旧历）-1933.4.29），希腊现代诗人，也是现代最伟大的诗人之一。

           Positivity：荷兰阿姆斯特丹的一家设计公司。

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